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[Åùè] ¸Å°ÅÁøB (¿µ¹®ÆÇ) Magazine B, ¸Å°ÅÁøºñ



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¡á About the Publication

 

Magazine B is an ad-free monthly publication that dedicates each issue to
one well-balanced brand unearthed from around the globe. The magazine
introduces the brand¡¯s hidden stories, as well as its sensibility and culture,
and is an easy but also serious read for anyone with an interest in brands.

 

 

¡á
About the Issue

 

Welcome
to the 96th issue of B.

 

Back
in 2018, when B revisited Seoul, the capital city of Korea, to put out a second
edition, we talked about what city would be the best for the city issue besides
Seoul. Many of our editors—including me—thought of Busan, the second largest
city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five
years later, we wound up doing an issue that features Busan. Of course, we were
drawn to Jejudo Island because it embodies the idea of rest and relaxation, but
truthfully, we were more curious about Busan¡¯s many faces beyond the beaches
and tourism. I myself visit the coastal city every year and always feel like
moving there whenever I go, so it is obvious that the port city 400 km south of
Seoul has some kind of magnetic allure.

 

Each
time I arrive at Busan Station and taxi to Haeundae to get settled in—I¡¯ve done
this so many times I don¡¯t dare to even try to count—I find myself mesmerized
by the landscape of the piers as I look out the car window. Not until rows of
shipping containersand towering cranes catch my eyes do I feel like, ¡®Ah!
Finally, I¡¯m in Busan.¡¯ It feels like passing through immigration. Maybe
because of the unique layout of port cities, I have always assumed that Busan
was bigger than Seoul. Maybe it is the impression that you can only get from
the second- or the third-largest cities. Apparently, it is the norm that the
nation¡¯s largest city—the capital city in an administrative and economic
sense—naturally chases ideas like ¡°global standards¡± and ¡°cosmopolitanism.¡±
Despite the never-ending changes inarchitecture, culture, and commercial
districts that seem to pop up overnight, capital cities always feel rather
mediocre when all things are said and done. That might explain why I have
recently heard globe-trotters grumbling that there is nothing special out
there. Everything is already in Seoul.

 

But
Busan has staved off this rather imminent phenomenon of standardization. Of
course, the city boasts a good number of flagship stores by globalbrands, inventive
and fancy restaurants, and uniform- like styles that hipsters wear, but these
elements

do
not shape the visitor¡¯s impression of the city. Rather, Busan¡¯s cultural
elements—embedded in the clothing, food, and architecture—forge a distinctive
locality in its raw state, emerging through the cracks between the
well-developed infrastructure that is essential for a big city to survive. The
essence of Busan that B captured for this issue also centers on the people, the
products, and the companies that add contemporary twists to local tradition.
From Momos Coffee¡¯s Jooyeon Jeon, who triumphantly sprang up from the local
specialty coffee scene and on to the global stage; and Balansa, a fashion brand
whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz
Bakery, which strives to retaina sense of ¡°Koreanness.¡± All these players
generated cultlike followings locally and received offers to expand to Seoul.
(Usually, it happens the other way around.) In a city where not even one of
Korea¡¯s top 100 companies has its headquarters, it is a feat thatlocally grown
creativity translates to business acumen, resulting in phenomenal success.

 

The
potential of Busan, I opine, lies with innovative small business owners, though
they are wildly outnumbered by their counterparts in Seoul. Indeed, the
Busanites B met say that the city¡¯s potential isin the hands of the people who
grew up in Busan,far from Seoul and close to the door to the outside world.
Busan has constantly grappled with internal and external forces due to its
geographical position and historical events, like outsiders coming and going,
refugees from the Korean War rushing in. Even still, it seems that Busan has
the most fertile soil to cultivate new contemporary ideas. This may be why I as
a land dweller, born and raised in Seoul, always envy people who live near
water—and where they come together, in Busan.

 

Eunsung
Park

 

Editor
in Chief

 

 






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¸Å°ÅÁøB (¿µ¹®ÆÇ) Magazine B, ¸Å°ÅÁøºñ - 2019. 06                    




 

 

¡á Table of contents


02 Intro


09 Editor¡¯s Letter


12 In Yamagata

Yamagata factory where premium G-Shock products are made

 

20 Opinion

KikuoIbe, inventor of G-Shock

 

26 Engineering

Intensive G-Shock performance tests

 

34 Components

A closer look at G-Shock components

 

40 Technology

G-Shock¡¯s accurate time-telling technology and durable form

 

42 Lineup

Descriptions of each lineup by a G-Shock designer

 

48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan

 

54 Retail

Specialty shops that sell G-Shock watches

 

60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches

 

66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

 

70 Opinion

Shinsuke ¡°Alex¡± Nakada, director of Beams

 

76 Collaboration

The many sides of G-Shock seen through 57 collaborative products

 

84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi

 

88 Collection

A G-Shock collector talks to about his taste and reasons for collecting

 

92 Customizing

The story of one customizing expert¡¯s strong attachment to G-Shock

 

98 The Molded

 

108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand

 

116 From the Headquarters

Stories told by those in charge of G-Shock¡¯s performance and design

120 About Casio

Tidbits on Casio, G-Shock¡¯s mother company

 

122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world¡¯s most acclaimed wristwatch marketing guru

 

126 Dictionary

Wristwatch-related terms and definitions

 

128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures

 

131 References

 

133 Outro

 


 













 








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µ¿¾Æ ºñÁî´Ï½º¸®ºä(DBR : DongA Business Review)
  


ÀÌÄÚ³ë¹Ì ÀλçÀÌÆ® Economy Insight
  


    








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