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[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   카카오아이엑스
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
10월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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현재 정기구독 주문시 2019년 10월호 (80호) 부터 발송됩니다.  

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)








   매거진B (영문판) Magazine B, 매거진비 
   1년 정기구독 신청자 중 선착순 500분께 증정  
   B x A.P.C. 컬래버래이션 에코백 
   위 사은품 제공  
   2019-10-31 ~ 2019-12-31 

 정기구독 신청자 선착순 500명에게 매거진 8주년 기념 B x A.P.C. 컬래버래이션 에코백을 증정합니다. 

(구독 1년 연장 신청을 하시는 경우 같은 혜택을 드립니다.) 

정기구독 사은품은 따로 옵션 선택이 불가하며 컬러는 임의로 발송됩니다.

*  ​사은품 증정 : 11 1일부터 나이스북을 통해 매거진 정기구독을 신규 혹은 연장 신청하는 고객 선착순 500분께 증정 

*  ​증정기간: 사은품 소진 시까지

*  정기구독 취소 시 사은품 비용 3만원 차감됩니다.








About the Issue

 

Welcome to the 79th issue of B.

 

Biannually, B publishes a bound issue
for two months, and after wrapping up one of these issues, our editorial team
gets to push pause on the usual mettle-testing grind. Some vacation with family
or friends, while others spend their time envisioning content for the next
issues. These brief interludes make us realize that reflecting on the past is
just as important as moving forward at full throttle. However, this past summer,
things were quite different—our team forfeited that precious break time and
continued working without intermission. The reason is because we jumpstarted a
new publishing project aside from our periodicals, B and F. The first edition
of this special book series, titled Jobs, released in mid-August, examines
jobs, professionals, and what constitutes their mindsets in the world today, as
suggested in the title. The series was conceived to redefine the concept of
“profession” as we move toward an era with blurred boundaries between
industries and sectors, one in which specialists and novices are increasingly
being given equal opportunity to work side by side. As I mention in the
introduction of this new series, “A profession is an extension of a brand story.”
In other words, the unique philosophy and attitude of a professional is what
evolves into a celebrated brand. Perhaps, in this light, it might be said that
B has been an extended prequel to Jobs.

 

It was precisely the spirit of two
such professionals that laid the groundwork for the Mini car brand in 1959.
Today, many find it unfitting to think of Mini as just a car brand because it
has risen as an emblem of design, culture, and lifestyle. The brand’s 60-year
iconic mien is still rooted deeply in the very first automobile prototype. Sir
Alec Issigonis, the inventor of Mini, was an engineer who considered himself a
designer. Thoroughly exhausting his dual expertise in terms of aesthetics and
mechanics, the Mini was born as a highly competitive car that was not just
small in size, but also beautifully optimized vis-à-vis the limited space. The
collaborating engineer, John Cooper, brought to the table his experience in car
racing and contributed significantly to making Mini a high-performing racing
car. Together, this duo demonstrated how approaching a profession with
flexibility can result in significant achievement.

 

Personally, I am drawn to Minis
because they look like faces with various expressions and emotions. A few years
ago, I went to Edinburgh, Scotland on business, and seeing fleets of colorful
Minis zip down cobblestone roads on an overcast day left quite an impression on
me. And their agile maneuvers stood out even more against the backdrop of the
dreary, dark-toned Gothic architecture. Driving alongside German cars with
virtually perfect mechanical prowess, Minis were bringing color and life to the
city. This effect isnot because of its size, though. It’s about the overall
stylish image—even with its many curvy lines, Minis have an undeniably vivid
personality whether parked or on the move, so much so that the tiny machines
almost look human. In 1960s-era London, a common saying was “If you can afford
a Rolls-Royce, you must drive a Mini Cooper, too.” I can only assume that this
joke came about because people felt that no other car could mimic Mini’s
distinctive, lively energy.

 

Another aspect worth mentioning is
that Mini’s lively spirit was actually a product of harsh limitations and
circumstances. The British oil shock triggered high demand for small economy
vehicles—a history that ironically turned out to add immense positive energy to
the Mini. The rather cute face we see today is deceivingly, in fact, because
the car was a solution to a national crisis and not a product of prosperity.
The Mini story illustrates how everything in business—not art—is contingent on
being able to recognize and work within limitations whether the constraint is
about money, time, physical limitations, human power, or any other resource. As
we enter a new social milieu, more obstacles manifesting in countless forms
will engage us. To be certain, they will encompass legislation, political and
social issues that will go viral on social media, and environmental issues like
the question of sustainability. They will loom large and squeeze the scope of
creative endeavors. But that’s not necessarily a bad thing. Overcoming such
deficiencies generates ideas that make objects and spaces effuse with
humanity—the strongest force that can be overpowered by nothing else. After all,
humanity is the only element that can embrace anything and everything, and
Mini’s success story evinces this most authentically.

 

Eunsung Park

 

Content & Editorial Director






정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅,

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,디자인,브랜드비,비매거진,브랜드B,B매거진 



    



최근호 정기발송일( 10월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)


    











 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Rules of the Road

Etiquette for Mini drivers to follow when spotting another Mini on the road

 

14 Perspectives

Four creators talk about Mini design and value

 

18 Museum

A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections

24 Opinion

Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering

 

30 Restorer

A restoration shop shines light on how popular classic Minis are globally

 

36 In London

A travel agency that started with the idea of London city tours in Minis

 

42 With Minis

Classic Mini lovers encountered in London

 

46 Opinion

Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce

50 Milestones

Classic Mini milestone marker models of the past60 years

 

54 Buzzing

Mini owners share their thoughts on new Mini and classic models online

 

58 Engine Rooms

A look under the hoods of a classic Mini and a new Mini

 

60 Versus

Comparison and analysis of classic Mini and new Mini

 

70 In the Making

Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design

 

82 Minimizers

Mini owners from three cities talk about their lifestyles and mobility in each city

 

94 Signal

 

102 Brand Story

The story of the car born out of a socioeconomic crisis topresent a new solution for mobility

 

110 Interviews

Bernd Körber, Head of Min

Esther Bahne, Head of Mini Strategy and Innovation

 

116 Expansion

Mini explores new frontiers under the “creative use of space”motto

 

118 One Century

Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today

 

122  British Cars

British car brands with unique identities, principles, and ample charm

 

126 Figures

Mini’s history and growth in numbers

 

129 References

 

131 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12The Paris Way

Parisians share their experiences with A.P.C.

 

18 Perspective

Various thoughts by Jean Touitou and the A.P.C.

 

22 Opinion

Jean Touitou, founder of A.P.C.

 

28 The Heart of A.P.C.

A.P.C. studio and atelier as the cradle of balanced designs

 

34 Essentials

Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic

 

44 Brand within a Brand

Collaboratively produced A.P.C. quilts, sneakers, and American clothing line

 

52 Campaigns

The chronicles of A.P.C. campaigns reflect the brand’s aesthetic

 

58 Transmission

Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou

64 23 Rue Royale 75008 Paris

The living archive of A.P.C.

 

 

72 Opinion

Ezra Petronio, founder of Self Service

 

78 Interaction

A.P.C. continues to evolve through active explorations into a variety of industries

 

90 Simply Radical

Four brands seek simple answers from the core

 

98 Opinion

Masamichi Katayama, founder of Wonderwall

 

104 A.P.C. in the Cities

Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul

 

116 Spirit

A.P.C. enthusiasts react to the brand spirit

 

124 Heritage Denim

A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim

 

136 Brand Story

The journey of A.P.C., a brand that grows with understated designs and high quality

 

144 Interviews

CEO Francois-Cyrille de Rendinger

Art Director Judith Touitou

 

148 Headquarters

In the heart of A.P.C.’s creative DNA

 

152 Inspiration

The things that inspire Jean and Judith Touitou

 

156Denim Guide

The basic elements of the denim pant

 

160Figures

A.P.C.’s growth in numbers

 

163 References

 

166 Outro


 













 







 

 

Table of contents


02 Intro


09 Editor’s Letter


12 In Yamagata

Yamagata factory where premium G-Shock products are made

 

20 Opinion

KikuoIbe, inventor of G-Shock

 

26 Engineering

Intensive G-Shock performance tests

 

34 Components

A closer look at G-Shock components

 

40 Technology

G-Shock’s accurate time-telling technology and durable form

 

42 Lineup

Descriptions of each lineup by a G-Shock designer

 

48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan

 

54 Retail

Specialty shops that sell G-Shock watches

 

60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches

 

66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

 

70 Opinion

Shinsuke “Alex” Nakada, director of Beams

 

76 Collaboration

The many sides of G-Shock seen through 57 collaborative products

 

84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi

 

88 Collection

A G-Shock collector talks to about his taste and reasons for collecting

 

92 Customizing

The story of one customizing expert’s strong attachment to G-Shock

 

98 The Molded

 

108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand

 

116 From the Headquarters

Stories told by those in charge of G-Shock’s performance and design

120 About Casio

Tidbits on Casio, G-Shock’s mother company

 

122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru

 

126 Dictionary

Wristwatch-related terms and definitions

 

128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures

 

131 References

 

133 Outro

 


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Welcome

Blue Bottle patrons of Tokyo

 

16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

 

20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes

 

26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture

 

30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés

 

34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology

 

 

42Opinion

TaesuIm, creative branding director of Stndrd

 

46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks

 

50Experience

Spaces that materialize the Blue Bottle brand philosophy and coffee experience

 

63Opinion

Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

 

66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

 

70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand

 

80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

 

86Refined

 

96Brand Story

The stories behind Blue Bottle’s birth and growth

 

104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee

 

112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

 

118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth

 

122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced

 

124 Coffee Capitals

Four cities with distinctly unique café cultures

 

128 Seoul

A look at Blue Bottle’s second global destination

 

132 Figures

Blue Bottle’s specialty coffee business and influence in numbers

 

135 References

 

137 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews

 

16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

 

20 Milestones

Three Lululemon locations that served as turning points for the brand

 

26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing

 

32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon

 

46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation

 

52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look

 

56 The Sweatlife

People who pursue wellness and their lifestyle items

 

 

 

64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance

 

74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

 

78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking

 

81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives

 

84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives

 

90 Sensation

 

98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

 

106 People

The corporate culture founded on Vision and Goals to encourage personal growth

 

110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO

 

116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon

 

122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns

 

124 Figures

The athleisure market and Lululemon’s growth seen through numbers

 

127 References

 

129 Outro

 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 At the Airport

Travelers encountered at the Suvarnabhumi Airport

 

20 Greeting

Unique Bangkok hotels with unwavering tastes and distinctive colors

 

30 Report

The aggressive growth and expansion of Bangkok’s hotel industry

 

34 Down to Earth

Commercial spaces in Bangkok that propose healthy lifestyle solutions

 

46 Interview

Ou Baholyodhin, chief creative officer at Sansiri Public Company Limited, and Tyler Brûlé, editor-in-chief of Monocle, discuss future cities and new forms of residential environment

 

50 Hub

TCDC, the hub of designers and creative minds in Thailand

 

54 Bangkokian

Bangkok creators who express their identities with Thailand as their base

 

64 Space

Galleries and community spaces nested in Bangkok and its Old City area

 

74 City Navigation

Sociocultural characteristics and figures that shed light on Bangkok

 

82 Skyline

The historical, architectural, and economic significance of Bangkok’s skyscrapers

 

86 Districts

Walking routes in each Bangkok district that showcase the city’s various charms

 

96 On the Street

Daytime and nighttime food chats with people on the streets

 

100 Dine and Bar

Bangkok’s dining scene and nightlife attractions reflecting Thai tradition and culture

 

108 Coffee Break

A wide spectrum of coffee and dessert shops found in Bangkok

 

116 Made in Thailand

Thai brands that emanate authentic style and attitude

 

122 Communication

Thailand’s commercial design scene seen through Bangkok’s prominent agencies and their work

 

 

126 Objects

Bangkok lovers share the city’s aesthetics and their treasured collectibles from Bangkok

 

134 Discover

Places worth visiting in Bangkok categorized by interest

 

141 Outro


 













 








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매거진 B(한글판) Magazine B, 매거진비
  


리크루트 Recruit
  


이코노미 인사이트 Economy Insight
  


한경비즈니스
  


포춘코리아 Fortune Korea (한국판)
  


    








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