Ŀ ÷̼ǡ ‧‧ȭ ö
MZ(зϾ+Z), (OPAL)뵵 ָӴ ʴ. ٱ 鼭 㸮츦 ¦ ̴µ ǡ ȭ ö ϰ ִ. ø ø
Ʈ ‧ ̿ϱ ؼ ̿ ؾ Ѵ. ߰ ϱ ϰ ϴ ϱ Ѵ. ڷγ19 · ȸ Ÿ α ȭ ̿뿡 . ѱ 3 1 ¶ (OTT) ִ.
̷ ȭ ߴ. ۷ι OTT ø 11 Ϻ ǰ Ḧ ִ 17% λߴ. ȵ̵ ø̼() Ǹϴ ̿ ö. ̹ īī 20% λߴ. OTT ̺ Ƽ ǰ 15% ÷ȴ. ÷ е ̿ 6 29Ϻ 10% λѴ. ÷̼( ȭ+÷̼) Ÿ ִ ̴.
ϰ ߰ ʰ Ʈ ̿ ٸ ̿ϸ ʴĴ ǰߵ ִ. Ʈ ϻȰ κ ϸ鼭 ڰ Դ¡ ǽָ ϰ а ¡ ȭ Һ ° ߴ.
ȸ 13 ̻ 6834 湮 2021 ü ̿ 硯 ѱ Ʈ 90% ϻȰ ʼ ü νϴ 70% Ѿ. Ʈ TVŹ ʼ ü ν Ÿ.
÷̶̼ , 鿩ٺô.
ȭ λ . ¤ ǹ ÷̼ ÷̼ ؾ Ѵٴ ̴. ֱ ǹ ÷̼ ϴ ̷. ڷγ19 ¿ þơũ̳ , ߱ ۷ι ۵ ɷȴ. ġ ۿ ̴. ڷγ19 ¸ غϱ δ ݸ ߿ ѷȴ. ڷ ֽġεꡤ ߴ. ݵ . ǰ ġ ÷̼ ߰.
ݸ ȭ ۿϱ ٸ. ǹ ȭó ų ʴ´. ϴ. ڿ ǻ ǹ ȭ ܼϴ. ӱݰ Ӵ ǹ ο ִ.
ֱ ÷̼ ߱ Ͼ ̴.
켱 ø. ռ ߵ ø Ĵٵ( 13500) ̾(17000) ̿ 12.5%, 17.2% ÷ȴ. 5Ⱓ ѱ 忡 λ ʾҴٴ ڸ ȭ ƾ Ѵٴ . ڸ Ұϴٴ ̴.
OTT ȭǴ Ȳ ῡ Ѱ ¿ ̶ ߷̴. ø ѱӸ ƴ϶ ֱ Ḧ ϰ ִ. 10 ̱, 2 Ϻ Ϻ Ḧ 12% ÷ȴ.
ݾ ϱ Ŀ ִ. ̳Ÿӽ 𰣽ĸ ø 2021⺸ 25% 170 , ü ÷ 35~40% þ 330 ȴ.
. ֱ λ ξ (In-app payment) å . ξ ϴ ۸( ÷ , ۽ ) (ۡ ) ý̴. ܺ Ѿ ʰ ȿ ξ Ҹ.
4 ѱ ÷ ִ ۿ ϴ ߰ ݵ ξ ϵ å ߴ. 츮() ϰ 츮 ý ̿ϰ Ḧ ̴.
ݱ Ϻ ۿ ξ Ḧ Ҵ. ̸ ‧ ȭ Ȯ . ̹īīС̺ꡤƼ ü ȭ ŷ 1530% Ḧ Ѵ. 6 ܺη ִ ũ(ƿũ) ϴ ÷̽ ϰڴٰ Ҵ. ٸ ΡǹīīT ǹ ǰ̳ ŷϴ ̹ å .
ξ å ̰ ƴ϶ ŷ ִ ȯ ؼ Ѵ. ܺ ̿ϸ ŷ ְ ϱ ƴٴ ̴.
ݸ ξ å Ѵٴ ǰߵ ִ. ۽ Ǵ iOS ۿ ξ ϰ ִ. ü Ÿ ξ ⸸ ִ 276 Ѵ ľǵƴ. ۽ 920 ϸ 30% ξ ̴. ÷ (500 ) ð 2 ̻ ̰ ٴ ξ å Ȯϴ ִٴ ̴.
ȸ бȸ 迵 ǿ å ( ) ۿ ִ 8331 ľǵƴ. ѱ 4100 ߰ ´.
̹īī λ
̹, īī ѱ ȵ̵ ۿ ϴ ̿ λߴ. ۿ ᰡ ö Ұϰ λ ۿ ٴ ̴. ٸ ̵ λ ѱ Ÿ. ؿܿ ξ ᰡ ̹ ݿƴ ̴.
̵ ̳ ǻ͡ ϸ ״̰ ȳ ߴٰ Ѵ. λ ߴٴ .
κ ̿ڴ ̿ ۰ ٸٴ ϰ ̿ ʴ´ٴ ȿ ȴ.
å ȭ Ƿ Һ λ ȸ ƴϳĴ ´. ̹ īī ۿ Ḧ ÿ ø ִٴ ̴.
迡 15~20% ΰȴ. ̹ īī ̹ 20% λߴ. Һڰ Ḧ ̴. ᰡ 15% κ ͵ ´.
̹ ÷ Ӹ ƴ϶ ȵ̵ ȯ ο ϸ λ Ȯߴ. å ø ̴. 4 ξ 15% λ ݿ ̺갡 ̿ λ Ͱ ȴ.
ֱ ̵ ۿ ΰߴ ⺻ Ḧ 20% 10% 鼭 ̹ ż δ. ״ε Һ δ㸸 þ ̴. ̿ ̹ ǥ λ ȹ ǥߴ١ Ǵ ١ .
̹ īī Ḧ λ ؿ Ͻ Ȯ ܺ ε ۿߴ. ̹ ۸ Ӹ ƴ϶ ۷ι ÷ Ȯ ȭ, (IP) Ͻ λ ߴ١ . īīθƮ å ֵ ۷ι Ȯ, â ȯ ȭ ͵ ߴ١ .
̹ īī 븦 ؿܷ ű ġϰ ̴. ִ ȭ Ϻ ̹ ڸ ݸ ȭ īī ߴ.
ȸ бȸ ǿ ڷῡ ѱ OTT 3 Ʈ 5 8 λ Һ ߰ δ ݾ 2300 ȴ.
[ó] ѰϽ
翡 Ͽ, ۱ǹ ȣ , մϴ.