ſ ִ
ڰ Ʈ̼ ̳ ǿ ϴ DT ٽ Digital ƴ϶ Transformation̴١ ̴. Digital ȰϿ Transformation϶ ̴. Ʈ̼ ܼ ÷ ü ƴ϶ (Experience Innvation) Ǿ Ѵٴ νؾ Ѵ. ִ ǽ 繫Ƿ ϴٰ Ʈ ä ƿ 繫Ƿ ִ. ö Ʈ ̶ ǻͳ ǾƳ ϴ١ Ȯ Ҹ ִ ̴. å а ۾ ̴. ħ̸ 繫ǿ ʰ Ʈ ì Ÿ Ŀǿ ũ ƾ Ǿִ. ð ó Ḧ ī ҷ Բ ̾߱⸦ . ̷ ؼ ָ Ϻ ູ ̴. Ǹϴ ڷγ19 ϸ ħ ϰ ħ Բ ߴ. ҸӴ ȸ , ̸ ܶ ΰ ̴. ü Ϳ 踦 ä ĿǸ ô ٵ ſ. ٸ ȸ鵵 Ŀdz ʹ ü ٴϴ 鿡 ູ 3 ̾. ̱ ȸ õũ(Ray Oldenburg) (The great god place) ູ 鿡 Ư Ѵٰ ߴ. ״ װ 3 (the third palce)̶ θ. Ʈ ؼҿ 3ǰ Ư¡ ִ. , ٸ ְ, Ӱ, ִ. õũ غ ȸ ʹ ߾. ȸ ̰ , . ΰ ȸ ̴. Ӵ. ڱ ɻ ٸ ִ. ̾߱, ҽ, ̾߱, TV ҽ ̾߱⸦ ij . ΰ ̾߱⸦ ص ٰ ϰ ̸ 屸 ġ Ѵ. õũ ó 3 ູ ɼ . ູ ʹٸ ڱ⸸ Ʈ ϶ ϰ ʹ. 3 ̶ Ʈ ︰ٰ Ѵ. Ÿ ü Ͱ Ʈ 10 ûҳ Ʈ PC ִ. 鿡 ִ. ٷ 1 , 2 (ȸ, б)̴. ູ ü ̷ ̵鿡 1, 2 ܿ ī ĿǼ, ̿, , 3 ִ ̴. Ÿ the third place , ȸ縦 3 Ȱ ִٰ Ѵ. Ϻ Ÿ(TSUTAYA) the third place Ҹ ʴ. ¶ Ѱ ذ Ÿ û ŵ״. Ű ֵ Ѵٴ . ε å شٴ ¶ ٸ ȭ س´. Ÿߴ ȭ ٽ ٲ. Ÿ Ű( ) Ǹϱ Ǵ ̶͡ . ״ Ⱦƾ Ѵٰ ? Ÿ߰ Ǹϴ ȡ̴. Ÿߴ ̷ ö , 湮 ̵鿡 ٸ ٸ Ѵ. Ÿ å, , ȭǰ, , ı θ Բ ǸѴ. Ÿ ڵ ٸ ̾, Բ ϴ 쵵 . ̰̾߸ ġ , ϴ ϴ ̴. Ҽ ȭ ְ ̶ ñ ְ, ű ٹ ϰ ; . Ÿ ǰ ʰ ǰ ִ Ÿ Ʈ ǸѴ. å Բ õִ þ(concierge) Ÿ ٸŸ ϴ ̴. ȭ ٽ ٲ㼭 3 Ϻ Ÿ Ϻ . TV ̾ ӵ ܿ Ÿ ǰ ִ Ÿ .(Ÿ 忡 Ÿ ִ) װ ١ ְ ȿ å å 纸 Ե ϰ ɾƼ ð ִ. ü ڿ ⼭ å Ѵ. 衯̶ ܾ ܼ ڳ Һ, Ȥ ڿ ٴ ܾ ƴ ó ٿ ܾ Ǿ UX, CX, DX Ȯǰ ִ. ڵ ϴ Ư¡ 忡 Ĵ зѴ. ڵ ܹſ ٸ η Ѵ. ɸڵ ǵ зѴ. ְ ִ (, Buying things), 鼭 Ϸ ̳ (, Buying experinence) Ѵ. ̴ Һڵ ϴ ߴ. ÿ ڵ TV, ִ ʾҴ. 簡 ߿ߴ. ǰ . MZ ū . ͺ ϸ ξ . ڰ Ʈ̼ ̳ ǿ ϴ DT ٽ Digital ƴ϶ Transformation̴١ ̴. Digital ȰϿ Transformation϶ ̴. Ʈ̼ ܼ ÷ ü ƴ϶ (Experience Innvation) Ǿ Ѵٴ νؾ Ѵ. Ʈ̼ ϱ ؼ ٽ ʿϴ. κ ̵ ü DT Ͽ ó ű ġ ó ϴٰ, 뼺 ϰ Ǹ ġ ȴ. ڿ ִ ΰ? ִ ǰ پѴ ġ ִ ΰ? ű ϸ Ƴ ƴ. ̶ Ǵ ٷ ̴. ̷ ٽɱ ؾ ϴ° ٿ ϰ ִ ʴ. Ÿ ϱ ֽ IT ߴ. Ÿ ְå Ը ƾ øŲ(Gerri Martin Flickinger) ̷ ϰ ִ. Ÿ Ǵ ߿ ʴ´. Ÿ Ǵ ߿ϴ. Ÿ ʾҴ. ̴. ̰ Ÿ ȯ ȸ ٽɼ ̴. ī Ͻ̴. ãƿͼ Ḧ ø鼭 ð ϴ Ͻ ٽ̴. 3 ܼƮ Ÿ ź ȯ ٽɿ ߴٴ ͵, Ͻ ܼƮ ٲ ͵ ƴϴ. ݴ ȰϿ 迡 ϰ ̾. κ ٸŸ üϴ ̾߱⸦ ϴ ƴմϴ. Ʈ̼ ٸŸ ο鼭 Ḧ ɷ ϰ, ٰ ֵ ִ ǥմϴ١ øŲ οؼ ϰ ִ. ſ ̴. 츮 , ΰ, 繰ͳ(IoT), AR/VR ο ϴ ٻ. ¾ ȭ з 衯 Űܰ Ѵ. Ŀ ̾ Ѵ ġ ȯ ӿ ϴ ǰ 귣 ϰ , ij Һ ӿ 漺 ִ. ̷ Ȳ Ÿó Ʈ̼ CX(Customer experience) Ŵν 漺 ̷ ϰ ִ. ؼ ǰ ⺻ ̰, ż ̺Ʈ ƾ Ѵ. ̵ ϰ Ȱ ϴ. 츮 Ư ̾߱ϰ ϵ . (Seth Godin) ̸ ҡ θ. ó Ŀؾ õ . ݡ̶ ִ. ¥ Ŀ ʰ ش. Լҹ Ÿ ֱ ̴. ó ̵ ¶̵ ִ. ٸ δ ѹ ư Ѵ. ٽ ƴ϶ ̾ Ѵ. ϰ Լҹ ų SNS ۳ ͡ ƴ϶ Ȯ Ư ̱͡ ̴. Ư Ƽ 귣带 ˻̴. ̰ 귣峪 ǰ ߿ 츮 ư, ѵ ʴ´. Ѵ(Recall) ˰ִ(Recognition)ʹ ٸ. Ʈ ǰ ϴ Ϲ 귣 ʾƵ . 귣١ Ǿ Ե ֱ ̴. Ƽ꿡 õǴ 귣 ô١ δ ϴ. ݵ Ӹӿ Ǿ ˻ ϰ ٿ ִ ܰ DZ ̴. ̸ ɸп ȸ̼(availability)̶ Ѵ. ȸ̶̼ , żϰ, ϰ ȸ ִĿ Ȯ Ǵϴ ƽ̴. ǰ ̳ ϰ ﳪ ǰ Ǿ õǴ ̴. DZ ؼ Ưϰ ǿܼ ִ ̾ Ѵ. ϰ ڱ ϴ ݹ ̴. ٰ ̷ ϴ ϴ е ̴. ϴ, ƴϸ ϴ ΰ 迡 ִ ̴. Ŀ Ϻϰ ϴ ߿ ̴. Ǵб 濵п ӱ jjbin@hanmail.net
[ó] ǰ濵
翡 Ͽ, ۱ǹ ȣ , մϴ.