257 ʱⱸ 귣尡 ̷ ٺ
Ĺī(FABER-CASTELL) ۰ ȭ ϴ ̸̴. Ĺī ʿ ŷ 1883 Ʈ 尡 , , ϽƮ ֿ, Į Ʈ . 꽺ڸƴ ִ ִ ݿ ѱ߰߱ȸ ȸ 257 縦 ǥ èǾ CEO ´ ǰ ź ¤ô. 迡 ʱⱸ ü Ĺī ų 20 ڷ翡 ϴ ϱ 30 ǵ 30迡 ¸Դ ߴ. ȸ ܴ ö ħǾ ־߸ ִ Ը Ʈ. 1761 â 9° 濵 ̾ ִ ȸ翡 2017 CEO Ե ٴϿ ΰŴ ູ ü ϴ µ Ĺī ٰ ߴ. ٴϿ ΰ: 1970뿡 HP ڰ⸦ ϸ鼭 Ĺī 30% ϴ ǸŰ ιƾ. ο Ͻ ãƾ . ⸦ ϱ ƽþ ôϱ ߽ϴ. 40 ̽þƿ 찳 ߰, ִ Ը 찳 ƽϴ. ٸ ı ȭǰ ̾ϴ. ֿ ȭǰ ü ̶̳, ̺潽 ֹڻǥ(OEM) ϱ . 15% ϰ , Ĺī ȭǰ Ѵٴ ƴ ϴ.() ݿ: Ȱ ȭɼ Ƴα ǰ Ҽ ֽϴ. IT ݸ, , , âϷ ΰ 屸 Ŀ ִ .
ݿ: CEO Ĺī ó ܺ λ ָ ̴µ. Ĺī Ͻ ñմϴ. 9° 濵 ̾ CEO ڸ δ㽺 ̳?
ٴϿ ΰ: ٴ Ĺ ̾ ̴ϴ.() 濵 ؿԱ ũ ƴϾϴ.(ΰ CEO ġ λ 2017 6 Ĺī CEO ߴ.) Ĺī 8뿡 9 ȸ Ѿ ð ʿϴٰ Ǵ߰, °۾ Ϸ 濵 ñ .
ݿ: Ĺīڰ ٸ 濵 ΰ?
ٴϿ ΰ: Ĺī , ǰ پϱ θ ؾ ߾. Ĺī ǰ ̵ ǰ Ƽ ִ ý ȸ Ǵ߽ϴ. CEOμ ̲ κ ߿ϱ .
ݿ: 迡 ʱⱸ üμ ɾ ֽ.
ٴϿ ΰ: Ĺī 1761 ũ 븦 鼭 ߿ ĿԾ. Ư 븦 ̾ °ؿԴٴ . 9 ˷ Ĺī ̾ҽϴ. 3 ȸ Ŀٰ 4 ȸ Ÿ Ĺ , ĸ 鼭 귣 ȭ ʼ . ״ ȸ 濵 ƴ϶ ȸ縦 η () ŸƲ ȹմϴ. Ĺī °ݵ . װ 1840 ǰ , 系 ġ ϴ , Ĺī ð Ͽ츦 9 15 ϸ 120 ǰ ϰ ֽϴ. ʴ ϰ, ʽ 浵(Hard) (Black) ó ͵ Ĺī.
ݿ: 200 ̻ ̾ ӿ ⸦ ¾ ϴ. ū ?
ݿ: ϳ ð ɸ?
ٴϿ ΰ: ɴ ͺ ϸ ּ 10 80̶ ҿ˴ϴ. ̰ 忡 Ǵ 20~30 ϴµ ° ʿ . ǰ ϴ ٸ, ֻ ǰ Ǵ ĶϾ ﳪ ڶ 80 ɸ. Ĺī 20 ڷ簡 ϴµ 15 ϴ. ȯ ϰ Ӱ ϱ Ȳ ҳ ϱ ߾. 30 Ĺ ڸ ̻ȭź ⷮ ̴ ұ ϰ ֽϴ.
ݿ: ö 麸 ؼ ڡ ˰ ֽϴ. ߵ ü ΰǺ ߴ ?
ٴϿ ΰ: 츮 öĢ ʴ Դϴ. ǰθ ؿ, ǰ ǰ ϴ ߿ . Ӿ ȿȭϸ鼭 Ӱ ٽԴϴ. ƿ Ͽ찡 ֱ ڵ ַ ġ ķ1 شϴ ǰ ڶմϴ. ġ. ű ϴ ߿մϴ.
ݿ: Ĺī , ü ٺ ִ ñմϴ.
ٴϿ ΰ: 15 ڿ Ʈ尡 ׳ ־. ǰ 꺸 ǰ ΰ ϴ. ʰ ϴ ǰ̿. 귣 ̾ ߿մϴ. ġ (Companion for life)ó. ̰ б ǰ ִٸ մϴ.
300 縦 Ͽ
ٴϿ ΰ: ΰ 忡 ߿ . ÷̳ ̾ ۼ ̰ ʴ ̱ մϴ. Ư յ ̷ ã 찡 ϴ. 鼭 о̱ 츮 Ĺī ī̿ ϰ, ̼ Ʃ丮 α ϰ ֽϴ.
ݿ: Һڵ ǰ پ η ֵ Ӿ ϰ ϴ.
ٴϿ ΰ: 20 Ⱑ ȭǸ鼭 Һڵ ϴ. ĵ ǰ ߽ɿ Һ ߽ Űܰ . Ĺīڵ 忡 (one global marketing strategy) ϰ ֽϴ. Һڵ ô뿡 ִٴ ģ ϴ ϰ ֽϴ. Ʃ꿡 ǰ Ʃ丮 ø ó .
ݿ: Ĺī ູؾ ǰ ´١ ġ ϰ ѿ ε ˷ ֽϴ. ѱ , â 켱ϸ鼭 鿡 ϴ մϴ. ȭ ̾ٴ ų 忡 Ƿ ؾ ұ?
ٴϿ ΰ: ̷ ̿ ҵ ߿ ̴ϴ. ɷ ִ ȯ ִ, Ǹ ϰ ִ ȸ ° DZ , , ٹð ۾ȯ ֿ켱ϴ Դϴ.
ݿ: °踦 ϰ â ϴ ϰ ִ ˰ ֽϴ. ѱ ΰ ִ ?
ٴϿ ΰ: Ĺīڰ 濵 븦 Ͽ츦 ұ ǰ 鿡 Ұ ġ ϰ ֽϴ. о DZ ħ ־. ҡ߰ (R&D)μƼ 忡 ֵ ʿմϴ.
ݿ: 濵ü ȸ ߴٰ ô?
ٴϿ ΰ: 濵ڰ 60 DZ ° ۾ ġ 濵 ߿ϴٰ մϴ. 9° 濵 ̾ ִ Ĺī İڿ CEO ñ غ ϴٴ ǴϿ ƴ Ī ñ . ° ۾ ϴ ٽԴϴ.
ݿ: °踦 濵 ̾ ؼ ʿұ?
ٴϿ ΰ: ߿ Ŀ´̼Դϴ. Ŀ´̼ ƴ϶ Ŀ´̼ ٽ. Ĺī ۷ι 8000 ȸ ° ȹ ϰ ֽϴ. ° ʴ´ٸ 系 Ӱ ϰ ȿ ۿ . Ŀ´̼ ϴ ߿մϴ. Ĺī 8 ȸ̾ Ĺī ƿ ǰ ģȯ ũ ؼ ϱ ũ ñ ߽ϴ.
ݿ: ̿ܿ ٸ ̷嵿µ ֽϱ?
ٴϿ ΰ: 40 ȭǰ . ̶̳, ī, ǰ ũ ϰ Ǿ ִ ǰ η ֿ ȭǰ ü ϰ ֽϴ. , ȭǰ ΰ ְ ̱ ߽ϴ. ü ϴ , о̱ ָϰ ֽϴ. ѱ K-Ƽ ָ ް ִ ó, ֿ 밡 ƽþ ȹԴϴ.
ݿ: Ĺī Ű带 3 ֽŴٸ.
ٴϿ ΰ: (Entrepreneurship), ȸ å(Long-term responsibility), ǰ ǰ ġ (Benefit to consumers) ϰڽϴ.
ݿ: մϴ.
- μ kim.minsu2@joins.com
[ó] 꽺ڸ Forbes Korea
翡 Ͽ, ۱ǹ ȣ , մϴ.