BLUE BOTTLE COFFEE

 

2002 ̱ ĶϾ ο ġ Ŭ忡 ұԸ īƮ 纸Ʋ ýڸ ϴ뿡 3 Ŀ ᡯ Ų Ŀ 귣 ϳ ġ ߴ. 귣 ǰ , ڵ帳 ĿǸ ϸ鼭 źźϰ , ó ̸ ߽Ű ڸ ġ Ը Ŀ 簨 巯 ִ.

 

ǰ ϺǸ 귣

ӽ ߱ϴ Ϻڿ. 20 Ѵ Ŭ󸮳 ڷ Ȱϸ ̼ ̸ ϰ Ϻ ָ Ӿ ϴ ƿԱ ̴. 2002, 15000޷ ſ ޾ Ŀ Ͻ ϱ ߴ. ٸ װ ī䰡 ƴ϶ ⿡ ν θ ǰϴ ̾. ״ 6Ŀ( 3kg) з ִ ν 踦 â 鿴. ڽ ߱ϴ dz̸ ν ݺϸ ϴ ãƳ´. ٸ ˾ç ̹ ̱ īӰ ִ ֻ ĿǸ ڴٴ ߴ. Ǹ Ŀ ֵ 48ð θ Ǹ Դϴ. Ǹ ǰ ϴ , ϰ ϰ θ Դϴ.


Ŀǡ ̷ ϼ 


2002 ý ٱ Ŭ忡 ұԸ ν͸ ϴ 纸Ʋ ŷ õ Ŭ ĸӽ Old Oakland Farmers Market Ͽ ڵ帳 ĿǸ Ǹϱ ߴ. ð 鿩 ĿǸ ϼϴ Ŀ slow coffee ü ⿡ ߴ. 2005 1, 纸Ʋ ý 븮 Linden Űũ Ѵ. ϱ 1е ä ɸ ʴ Ŀ , ֹ θ м ܾ 5̳ ɸ ڵ帳 ó ̴. 纸Ʋ ϴ 70 ī信 ֻ θ õõ Ŀ ϴ ⺻ ħ ϰ ִ. Ŀǰ Ǹ ũ, м δ 忡 ʴ ħ ְ Ŀ Ѵ. 纸Ʋ ̴ϸϸ鼭 ѷ ΰ ־ ̵ƼƼ λ 
. ο ԰ Ҵ ȹ 迡 ִ. ̴ ս ̴ϸָ . ״ 귣 Ÿ׷Ǻ ī ϰ ɴ. װ ϴ ̴ϸ̶ָ ϸ鼭 ʰ, ǿ ̴. ̿ 纸Ʋ ȿ ִ ͡ ȿ ͡ ָޱ ߴ. ̷ , ٸ , ϴû ΰ ̴ ä ڿ Ѵ.  ڱϴ ƴ϶ ĿǶ 迡 ִ ȯ ϼ ̴.

 


 

2002, 15000޷ ſ ޾ Ŀ Ͻ ϱ ߴ. ٸ װ Ḧ Ǹϴ ī䰡 ƴ϶ ⿡ ν θ ǰϴ ̾. ״ 6Ŀ( 3kg) з ִ ν 踦 â 鿴. θ , Ŀ ȭȣθ ̸ Ŀǿ ü ȭ ɾ ߴ. ڽ ߱ϴ dz̸ ν ݺϸ ϴ ãƳ´.

 

ó ں ź

2008 纸Ʋ ʷ ó ȸ ݹ ó Kohlberg Ventures. 纸Ʋ ο éͰ ׷κ 
4 . ħ Ŀ 3 з ñ ¹ 纸Ʋ â ũ âڵ ڵ ҷ ־. 2012, ̾ 
Bryan Meehan ó ڸ ޱ ߴ. տ ڹ ϴ , ڽŵ Ϻ ϸ 纸Ʋ CEO շߴ. ó ij ȸ Ʈ ó â Ʈ ܷ Tony Conrad ޾ 2000 ޷ ϴ ø Aڱ ޿ ߴ. ε ó Index Ventures ó ȸ
 , νŸ׷ â ɺ ýƮ Kevin Systrom IT 簡 ø A ü շߴ. ũ ŸƮ ƴ Ŀ 귣μ ø A ڸ ޾Ƴ ̷ ̾.2014 2015⿡ ̾ ø B C ڸ 12000 ޷ ڱ Ȯ 纸Ʋ ̰ Ȯϱ Ȩ ߴ. ¶ Ǹ ø ÿ ī信 ϴ ¶ ÷ ϰ ʿ伺
 ̴. Ȩ 纸Ʋ 񽺸 ϴ Ǽ ִ ÷ ߴ.

 

纸Ʋ 񽺸 Ī
 2014 뽺 ĿǸ μ Ŀ. 뽺 ĿǴ ֻ θ ϴ 񽺷, 纸Ʋ ¶ Ͽ츦 ϰ ࿡ ɴ. ׸ ռ GV ޾ Ȩ 2014 9 ü 纸Ʋ Ȩ Blue Bottle at Home Īߴ. Ǹ Ŀ ϰ ̴. źźϰ Ƽ ̴ ߴ. 2014 纸Ʋ 뽺 Ŀ μ ñ⿡ ڼ Ŀ ν͸ μ 纸Ʋ ٸŸ ijͿ 系 ȭ ȭϴ Ⱑ Ǿ. ڼ Ŀ ν͸ 2010 ̱ ʷ ٸŸ èǾ Ŭ ʸ ʵη ν Ʈ ƮƮ Arts District 3 Ŀ Ұϴ 귣 ϳ. ʸ 纸Ʋ ٸ ÷ȴ. 纸Ʋ 귣带 ǥ ϴ ٸŸ Ź Ŀ İ ȣиƼ ϸ Ƽ Ŀǿ ɰ ν ̴ ⿩ߴ. ʸ Ŀ ó ͸ ϰ ٸŸ ϴ α׷ ϴ 纸Ʋ ڸ Ƴ 忡 ϰ ִ 귣 Ȯϰ ִ.

 

Ŀ Ȯ ο Ͻ

ϴ 纸Ʋ 귣 ο ° ¶ Ͻ ࿡ Ծ Ȯ ŵϰ ִ. Ư ¶ Ŀ Ͻμ 幰 Ȯ强 οߴ. 纸Ʋ ġ , Ȯ, Ȯ ܰ踦 7 ޷(ȭ 8000 ) ġ 򰡸 ޴ ŵ쳵. ׸ ħ 2017 ǰ ׽ Nestlé 68% 42500 ޷(ȭ 4900 ) μѴ. Ӱ Ǵ 带 Ѻ װ ִٸ, ̵ ǰ ʿ ڴ ´ٴ ̴. Ȳ ϸ ߸ ֱ ſ. 纸Ʋ ɾ Ѻ, ÷ ʴ Ŀ ܿ ؿ ̴.

 



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ŰB (ѱ)  Magazine B, Ű

ŰB (ѱ) Magazine B, Ű

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